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Sunday, March 3, 2013

Audi pushes record-setting sales streak to 26 months

Audi's hot streak continued in February with the company posting its 26th consecutive month of record-breaking sales. Combined with a strong January, Audi's United States sales are now off to the fastest start in company history.

Audi announced on Friday that its sales jumped 27.5 percent to 10,877 units in the U.S. during the month of February, setting a new monthly record for the 26th straight time. Audi's January-February sales grew 17.2 percent to 20,993 units, marking yet another record for the German automaker.

“The consistent growth of Audi sales reflects an underlying strength in business fundamentals,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “Our dealers are more motivated than ever, our product attributes have captured the attention of premium car buyers and our brand image has never been stronger.”

Audi's Q7 was the hottest seller of the month, with sales of the full-size SUV up 147 percent. Demand was also strong for Audi's compact Q5 SUV, with its sales increasing by 57 percent.

Audi is targeting 200,000 annual sales in the U.S. by 2018.


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