Ford aiming to cut per-vehicle landfill waste by 40 percent by 2016 [Video]

Ford is launching a new worldwide initiative to reduce its per-vehicle waste by 40 percent by 2016 compared to 2011 levels. The plan is part of Ford's new five-year global waste reduction strategy.

Ford announced on Wednesday that it is aiming to reduce the per-vehicle waste it sends to landfills from 22.7 pounds to just 13.4 pounds by 2016. That decline would match the 40 percent reduction in vehicle waste Ford was able to achieve between 2007 and 2011.

“Reducing waste is a crucial part of our strategy toward building a world-class manufacturing system,” said John Fleming, executive vice president, Global Manufacturing and Labor Affairs. “By applying standard waste reduction processes across our global facilities, we are, through our actions – and not just words – improving the quality of life where we do business.”

Although Ford is touting the environmental gains of reducing waste sent to landfills, the initiative will also help the automaker's bottom line. Ford's recycling efforts in the United States and Canada netted the company $225 million in revenue last year.

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