Curiously named after a medium-sized city in Utah, the concept takes the form of a three-door hatchback that is without a doubt one of the most aggressive looking Kias ever built. It features aerodynamic bumpers and LED lighting on both ends, a highly-stylized body and an eye-catching two-tone paint job. A rear air diffuser and large center lock wheels complete the race-inspired look.Passengers are treated to an aircraft-like cockpit that features several touch screens, a tasteful amount of chrome trim and a three-spoke flat-bottomed steering wheel that appears to be upholstered in Alcantra.
Details are still scarce, but rumors circulating around the European media indicate that the Provo might preview a production-bound Juke-fighting crossover. If that is the case, the vehicle's ground clearance will be noticeably augmented in its transition from a concept to a production car.
Another plausible possibility is that the Provo will spawn a Europe-only premium sub-compact that will fight in the same arena as the Citroën DS3.
Kia is not hiding the fact that it is trying to lure a younger audience into showrooms and performance will be the order of the day on the firm's stand in Geneva next week. In addition to the Provo concept, the automaker will also unveil a duo of hot hatches called pro_cee'd GT and cee'd GT. Designed by Peter Schreyer, the GT-badged cars will take on the iconic Volkswagen Golf GTI with a 201-horsepower four-cylinder engine borrowed from the Hyundai Veloster Turbo.
Official details about the Kia Provo concept will be revealed in the coming days.
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